How To Connect Google Analytics To Website

Understanding a website’s performance is the key to unlocking success. A tool that tracks visitors and provides insights into their behaviors, preferences, and interactions with your content is best for customizing marketing campaigns. Enter Google Analytics – a powerful platform that offers a wealth of information to help make informed decisions. WordPress user’s journey to harnessing this valuable data begins with connecting Google Analytics to their website. But how to connect Google Analytics to Website?

Go to Google Analytics, add your site, Enter the G-tag into your website through Site Kit plugin, and Connect. Google Analytics will start showing traffic and other matrices withing 48 hours.

In this article, we’ll walk you through a step-by-step guide on how to connect Google Analytics to a WordPress website. Before that, it is necessary to understand what Google Analytics is. Let’s explore!

Simple Methods To Add Google Analytics To WordPress

There are a few easy methods to add Google Tag or Google Analytics to WordPress. All the methods are given here. Read carefully and follow. 

Method 1: Add Google Tag Code to Header.php

In this method, you can add Google Analytics to WordPress by copying and pasting the code. The step-by-step process is here.

Step 1: First, the magic begins from the “View Tag Instruction” section. Click on the “Install manually” option, the website’s secret pass. Copy the tracking code.

Step 2: Now, go to the WordPress website’s dashboard. Navigate to “Appearance” and click on “Theme Editor.” You’re about to embark on a coding quest.

Step 3: Next, on the right, find “Theme Files.” Locate and click on “header.php.” This is where the code injection happens.

Step 4: After that, before the `</head>` closing tag, paste the tracking code. Think of it as sprinkling digital fairy dust over your site.

Step 5: Save the changes. Your website is now connected to Google Analytics!

Step 6: Return to your Google Analytics tab. Scroll down and find the “Status” section to analyze the website’s performance.

Method 2: Install the WordPress Plugin

Adding Google Analytics to the WordPress website through plugins is not only a convenient option but also a user-friendly method. In addition to its simplicity, this approach allows you to integrate tracking without delving into the intricacies of the website’s code. 

Note: Moreover, among the various plugins available for this purpose, “Google Analytics,” “MonsterInsights” and “Header / Footer Script” are the best options. 

These plugins offer a straightforward setup process and provide valuable insights into your website’s performance. Let’s delve into the step-by-step process of setting up these plugins.

GA Google Analytics is a WordPress plugin that, like a little helper, connects websites to Google Analytics super easily. You might not want to mess with complicated codes if you have a WordPress website. Go with this plugin. It comes in handy. 

First, go to WordPress Dashboard > Click on Plugins > Add New and type GA Google Analytics in the search bar.

Then, click the install button and Activate the plugin.

Next, go to dashboard > Setting > Google Analytics and click Plugin Setting.

Further, copy the Tracking ID from the Google Analytics Tracking Code” page and paste it into the Tracking ID option.

Plus, you must check the “Universal Analytics / analytics.js” and “Include tracking code in page head (via wp_head)” boxes.

Click the “Save Changes” button, and it will connect successfully.

Another easy and simple way of connecting is using the header footer plugin. This amazing method is good for tracking metrics of the website’s different pages or the entire website metrics. For this:

First, install it to WordPress Dashboard> Plugins > Add New > Search Header & Footer.

Then, copy the Google Tag code from the Install Manually tab.

Next, go to WordPress dashboard > Click Code Snippet from the left-hand menu bar.

Further, select Header & Footer > Paste the Google Tag Code into the Header section and hit the save button.

First, install and activate the plugin following the methods that are given in previous methods.

Then, go to the plugin setting page and click the “Connect MonsterInsights & Setup Web Analytics” button. If you want to use the premium version of this plugin, then add the license key.

After that, connect and authenticate your Google account with MonsterInsights. After that, hit the complete connection.

Within a few minutes, the plugin will fetch the entire website’s data for live tracking onto the WordPress dashboard.

What is Google Analytics?

Google Analytics is like a helpful spy for your website. It’s a simple but comprehensive tool, helps you understand what’s happening on your website. Imagine if your website was a store; Google Analytics would tell you how many people came in, what they looked at, and even if they bought something. 

It’s like having a special window that shows you all the visitors and their activities on your website. With Google Analytics, you can make smarter decisions about your website because you’ll know what your visitors like and what they don’t.

Why Should You Set Up Google Analytics?

Setting up Google Analytics offers several compelling reasons. It includes

Prerequisite – Create a Google Analytics Account

Before starting, ensure you have two essential things: a WordPress website and a Google Analytics account. If you’re missing either one, take a quick detour to set them up. 

How To Create Google Analytics Account?

First, type and search in the Chrome browser Google Analytics.

Open the First link in SERP, named “marketingplatform.google.com .” Google Analytics Login your account if your a newbie then create. To create account click the “Get Started Today” button.

Now, welcome to the Google Analytics homepage. Tap on the “Start Measuring” button.

It will transform you to the “Account Setup” screen. Fill in the “Account Name” and tick the “Account Data Sharing” option. After that, proceed further and click on “Next”.

Now you will be on the “Property Setup Screen”. Here, add your “property name,” select “Reporting Time Zone” and “Currency,” and click on “Next.”

After that, fill in all business details. From “industry category” to “business size,” add all that is required and click on the “create” option.

It will let you on the “Google Analytics Terms of Service Agreement” page. Read carefully and accept to proceed further.

Choose the platform to collect data, add the stream name, and click the “Start Stream” button.

Congratulations! The Google Analytics Account has been created successfully. Next, come with us to learn how to connect Google Analytics To a WordPress Website.

How To Add Google Tag Manager To Website?

Google Tag Manager is a great way to boost a website’s SEO. It allows for creating and updating existing tags for tracking conversion and analyzing Web Traffic. For this, editing the code is necessary because without adding the code, tracking and analyzing is impossible. How to add a Google Tag? Let’s explore!

First, click on the “View Tag Instructions”. There you will see two options:

How To View Google Analytics Is Working Properly?

Once you successfully connect Google Analytics to WordPress, you will easily track and analyze the website’s metrics. For this

Final Take Away

Summing up, now you’ve successfully Added Google Analytics to your Website. Now, websites and important info are linked up, which can help to learn many interesting things. In fact, the info isn’t just numbers; it’s like a map that can help make the site better, know visitors, and develop smart plans. So, it’s all about how to connect Google Analytics to website.

So, go ahead confidently and use this knowledge to improve your website. As you explore the info, may your website get even better, more people visit it, and your online dreams come true.

Feel free to write us in the comment box, whatever you want to ask.